Privacy Policy

1. Introduction

This website is operated by The Cavalry Group Ltd, a company registered in England under company number 10134792. Our registered office is located at Unit 20, Zeal House, Deer Park Road, London, England, SW19 3UU.

At The Cavalry Group Ltd, we value your privacy and are dedicated to protecting the personal information of our customers and website visitors. This Privacy Policy outlines how we collect, use, and protect your information.

By using our website, you consent to the collection and processing of your information as described in this Privacy Policy and our Website Terms of Use. If you disagree with any terms, please discontinue use of the website immediately.

For the purposes of the General Data Protection Regulation (GDPR), we are the data controller.

2. Information We Collect

2.1   Information You Provide:

We may collect and process the following personal information:

- Name, address, email address, phone number, age range, gender, employment details, IP address, and other volunteered information.
- Information provided during registration, order placement, subscription to newsletters, enquiry forms, surveys, feedback submissions, forum participation, competitions, and marketing communications.
- Correspondence with us via phone, email, or other means.

2.2   Automatically Collected Information:

With your consent, we may automatically collect technical information and details about your visits to our website, including:

- Technical data such as IP address, browser type and version, time zone setting, and operating system.
- Information about your visit, such as URL clickstream, products viewed or searched for, page interaction information, and methods used to browse away from the page.

2.3   Information from Other Sources:

We may receive information from third parties such as business partners, sub-contractors, advertising networks, analytics providers, and search information providers.

3. How We Use Your Information

3.1  Information You Provide:

With your consent, we may use your information to:

- Improve our website and services.
- Manage your account or registration.
- Fulfill our contractual obligations to you.
- Provide you with requested information, products, and services.
- Administer competitions or prize draws.
- Notify you of website changes.
- Communicate with you regarding your queries or feedback.
- Publish content you provide for that purpose.
- Ensure the website content is presented effectively.
- Send you information about products and services that may interest you, provided you have consented to receive such communications.

3.2   Automatically Collected Information:

We may use this information to:

- Administer and improve our website.
- Enhance your user experience.
- Ensure the website’s security.
- Measure advertising effectiveness.
- Make recommendations to you and other users about goods or services that may interest you.

3.3   Third-Party Information:

We will ensure any third-party information we purchase is legally obtained and used only for the purposes described above.

4. Cookies

Our website uses cookies to enhance your browsing experience and improve our site. For more details, please refer to our Cookies Policy.

5. Children

We do not knowingly collect information from individuals under 16 years of age. If you are under 16, please do not use or register on our website or provide any information about yourself.

6. Disclosure of Your Information

We may share your information with:

- Members of our corporate group.
- Selected third parties, such as business partners, suppliers, and sub-contractors.
- Advertisers and advertising networks, provided the data is anonymized.
- Analytics and search engine providers.
- Credit reference agencies for credit assessment purposes.

In the event of a business sale or acquisition, your information may be transferred to the new owners. We may also disclose your information to comply with legal obligations or protect the rights, property, or safety of The Cavalry Group Ltd, our customers, or others.

7. User Content

User content submitted for publication on the website or in printed publications will be treated as non-confidential and may be visible to other users and visitors. Offensive language and content are not monitored routinely, but complaints can be addressed using our contact details in section 11.

8. Data Security

We implement appropriate security measures to protect your information. However, we cannot guarantee the security of information transmitted via the internet, and any transmission is at your own risk. In case of a security breach, we will notify you as required by law.

9. Your Rights

Under the GDPR, you have the right to access, rectify, or erase your personal data, restrict or object to processing, and data portability. You can exercise these rights using our contact details in section 11.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and the "Last updated" date will be revised. Continued use of the website following any changes indicates your acceptance of those changes.

11. Contact Us

For any questions, comments, or feedback regarding this Privacy Policy or other aspects of our website, products, or services, please contact us through our contact form or email us at We will confirm receipt of your inquiry using the same method of contact.

Last Updated: Jan 2024



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