Cookies Policy
Last updated: 26 July 2026
Introduction
This Cookies Policy explains how The Cavalry Group Ltd ("we", "us", "our") uses cookies and similar technologies on thecavalry.co.uk. We only set non-essential cookies, such as those used for analytics, once you have given your consent via the cookie banner shown on your first visit. You can change your choice at any time using the "Cookie Preferences" link in the footer of this site.
What are cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to the website owner.
Cookies we use
We keep this to the minimum needed to run the site and understand how it's used:
Essential cookies — these remember your cookie preference so we don't ask you again on every visit. They don't require consent because the site can't function as intended without them.
Analytics cookies — with your consent, we use Google Analytics to understand how visitors use this site (for example, which pages are most popular), so we can improve it. These are only set after you click "Accept" on the cookie banner. If you click "Decline", or don't respond, these cookies are never set.
We do not use targeting or advertising cookies, and we do not run a login or account system, so there is no session cookie on this site.
Third-party cookies
Where you've given consent, Google Analytics may set cookies to collect information about your visit. This is governed by Google's Privacy Policy. We have enabled IP anonymisation within Google Analytics.
Cookie details
| Cookie name | Purpose | Duration | Provider |
|---|---|---|---|
| cavalry_cookie_consent | Remembers your cookie consent choice | 1 year | The Cavalry Group Ltd |
| _ga | Distinguishes unique visitors, only set after consent | 2 years | Google Analytics |
| _ga_<container-id> | Persists session state for Google Analytics 4, only set after consent | 2 years | Google Analytics |
Managing cookies
Besides using our cookie banner and the "Cookie Preferences" link in the footer, you can manage or delete cookies through your browser settings. Blocking all cookies, including essential ones, may affect how parts of this site work.
Guides for popular browsers:
Google Chrome
Mozilla Firefox
Safari
Microsoft Edge
Consent and withdrawal
We will not set analytics cookies unless you have given clear, affirmative consent via our cookie banner. You can withdraw or change your consent at any time using the "Cookie Preferences" link in the footer, or by clearing cookies in your browser.
Changes to this policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use. The date at the top of this page shows when it was last revised.
Contact us
The Cavalry Group Ltd
Unit 20, Zeal House, Deer Park Road, London, SW19 3UU
Email: info@thecavalry.co.uk
Telephone: +44 20 3375 1500