Privacy Policy
Last updated: 26 July 2026
Who we are
The Cavalry Group Ltd ("we", "us", "our") is a UK business consultancy, registered in England & Wales under company number 10134792. Our registered office is Unit 20, Zeal House, Deer Park Road, London, SW19 3UU. We are registered with the Information Commissioner's Office (ICO) as a data controller, registration reference ZA861404 (registered 27 January 2021, renewed to 26 January 2027).
This policy explains how we collect, use, and protect personal data when you visit this website or contact us, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What data we collect
This website does not use a contact form. The personal data we receive is what you choose to send us directly — for example, if you email us via info@thecavalry.co.uk or call us on +44 20 3375 1500. This may include your name, email address, phone number, and the content of your message.
With your consent, given via the cookie banner shown on your first visit, we also use Google Analytics to understand how visitors use this site. See our Cookies Policy for full details of what's set and how to change your preference at any time.
How we use your data
We use the information you provide to respond to your enquiry, discuss and deliver any consultancy services you engage us for, and keep reasonable records of our correspondence. We do not use your data for automated decision-making or profiling, and we do not sell or rent your data to third parties.
Our legal basis for processing
We rely on legitimate interests to respond to enquiries and manage our client relationships, and on contract where we are providing agreed consultancy services. Where we ever ask for consent (for example, for direct marketing), you may withdraw it at any time.
Sharing your data
We do not share personal data with third parties except where necessary to deliver services you have engaged us for (for example, with our professional advisers), or where required by law.
How long we keep your data
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or reporting requirements.
Your rights
Under UK GDPR, you have the right to request access to, correction of, or erasure of your personal data; to object to or restrict our processing of it; and to request that it be transferred to another organisation. To exercise any of these rights, contact us at info@thecavalry.co.uk.
If you are unhappy with how we have handled your data, you also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised.
Contact us
The Cavalry Group Ltd
Unit 20, Zeal House, Deer Park Road, London, SW19 3UU
Email: info@thecavalry.co.uk
Telephone: +44 20 3375 1500